Ryannair
A One Week Sprint for an Airline App Upgrade
Problem
When testing the current Ryanair app, our team recognized the ticket buying process as time consuming, difficult to navigate, provides unclear feedback and continuously pressures the customer to purchase unwanted additions, leading to an unsatisfying ending.
Solution
To build more trust and satisfaction between Ryanair and their customers by reducing the pressure on the user, displaying more positive feedback, increasing transparency and improving the app's guidance to simplify the ticket buying process.
App Goals
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Transparent
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Trustworthy
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Simple
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Satisfying
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Navigable
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Constructive
How Might We?
HMW simplify the ticket buying process?
HMW better consider the experience of older users?
HMW provide users clear and positive feedback?
HMW reduce the pressure of spending more?
HMW make the user's path more clear and navigable?
HMW make checkout more flexible and informative?
HMW give the user a more satisfying ending?
HMW relax the process and allow the user to change their mind?
HMW better inform the user of where they are in the buying process?
Journey Map
Original App - Extras Page
Low-Fidelity
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Empathy Map
